Peter E. Randall Publisher Marketing
We have several distribution options available, making it possible to tailor individual sales efforts to the individual needs of each project. A strong marketing campaign is essential for the titles in our trade distribution program. Authors are free to set up their own distribution process as well. Each distribution option has specific advantages, so the decision of where to place a title is based upon the client’s needs, as well as the title itself.
For authors who publish with Peter E. Randall Publisher we have a contract for distribution and sales through University Press of New England (UPNE), a full service, trade distributor, known for their work with university presses and independent publishers. Order fulfillment and collection of sales revenue are included with this service. Authors receive sales reports from PER twice a year. All sales revenue goes directly to the author or client, as we simply pass the funds through from UPNE.
Authors who publish with our Jetty House imprint are free to arrange their own distribution. We do recommend Enfield Publishing and Distribution, a New Hampshire-based order fulfillment distributor, noted for their special sales options and their ability to handle direct mail fulfillment. Authors who work with EPD will establish a contract with them directly, so sales information and funds go straight to the client. PER does not function as a liaison between the author and EPD.
A word of caution regarding sales and distribution—use of trade distribution requires that a strong marketing program be conducted over an extended period of time. Books require support in order to begin selling and it’s unlikely that they will “take off” with only a few mentions in the media, or even with a few strong reviews. We are one of only a few subsidy publishers represented by UPNE, so working with our program offers your title the chance to be sold alongside trade titles from trade publishers.
Please feel free to contact us to discuss these options and your particular title. We enjoy hearing about new projects.
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